AKKINENI IN 'PREMA KAVALI' MOVIE LAUNCH

Adi launched with Prema Kavali
By SUNNYEXCLUSIVE Thursday, 08 July , 2010, 11:19

Adi, the blue-eyed son of dialogue king Saikumar, is launched with all pomp and gaiety, through a film titled Prema Kavali (Love is in Need). The flick had its muhurat at Annapurna Studios, Hyderabad. Made on Max India Productions banner, the film is directed by K. Vijaybhaskar (of Malliswari and Jai Chiranjeeva fame) while producer is K. Achi Reddy.

Akkineni Nageswara Rao, K. Viswanath, Dr. D. Ramanaidu, Krishna, Krishnam Raju, Harikrishna, Nagarjuna, Balakrishna, Chiranjeevi, Srihari, Murali Mohan, Jayasudha, SV Krishna Reddy, Ramesh Prasad, Prakash Raj, PJ Sharma, Saikumar and others took part in the event.

ANR lighted the lamp and rendered the puja ceremony while D. Ramanaidu unveiled the production banner and Srihari unfurled the title of the film. Balakrishna switched on the camera, while Chiranjeevi clapped the muhurt shot. Nagarjuna did the formal first shot direction.

ANR said: “One more youngster is coming to the industry as hero. PJ Sharma’s (dad of Saikumar) family is very much known to one and all in the Telugu film industry. All the sections have a special regard for their family. The title of the film is superb and romantic. I wish that Adi should surpass the talent of his father and would bring more name and fame to the family. I am not ashamed to admit one fact. That is the voice of Saikumar did make me envious of him.”

Ramanaidu said: “Several heroes came and had gone. But, I sincerely wish that Adi should stay in the industry. I wish him best of luck.”

Krishnam Raju said: “Today is like a Lovers’ Day. Saikumar’s son is making his debut as hero. My sincere suggestion to him is that to be composed both at travails and happiness.” Chiranjeevi said: “The Kalamathalli (mother of arts) would never betray the hopes of any artiste with talent. Just like Saikumar, I feel that this young chap Adi has both sincerity and a mind to persevere. Somehow, I feel that the family of PJ Sharma had not got the due share in the industry, though the family members are a big mine of talent. I wish best of luck to Adi and his team.” The cast included Dev Gil, Catherine, Brahmanandam, MS Narayana, Shafi, Ali and others. Cinematography is by Chota K. Naidu. Music is by Anup Rubens.